In 2024, George C. Wallace State Community College-Selma ranked 41st among Alabama post-secondary institutions for coach salaries, according to the U.S. Department of Education.
Records indicate that the college offered its coaches an average salary of $10,000, which was also the highest coaching salary at the institution.
The University of Alabama led the state in 2024 with the highest average coaching salary of $1.2 million.
Post-secondary coaches in Alabama earned an average salary of $148,191 in 2024, marking a 5.1% rise from the previous year’s average of $140,963.
A Knight Commission report projects that within a decade, some Power 5 football coaches will earn more than their schools spend on scholarships and medical care for all athletes. The study estimates more than $1 billion in new annual revenue from the expanded College Football Playoff and media rights deals. By 2032, nearly half of public Power 5 schools could reach this ‘crossover point.’
Incomplete data provided by post-secondary institutions can sometimes skew salary data.
| Institution | Annual Salary |
|---|---|
| The University of Alabama | $1.2 million |
| Auburn University | $1 million |
| Troy University | $250,965 |
| The University of Alabama at Birmingham | $234,655 |
| The University of South Alabama | $163,282 |
| Talladega College | $135,750 |
| Jacksonville State University | $131,026 |
| Samford University | $115,683 |
| Bishop State Community College | $92,065 |
| The University of North Alabama | $85,910 |
Information in this story was obtained from the U.S. Department of Education. The source data can be found here.

